Communication linked to the property
Emails, calls, chats and appointments stay connected to their contact, lead, deal or property.
Real estate CRM for agency teams
The CRM for your real estate agency – from property to closing.
Manage properties, owners and prospects in one workspace. Create brochures, schedule viewings and keep emails, tasks and contact history attached to the right property.
Try for 30 days with up to three people · no payment details · no automatic subscription
Afterwards 99 € net per month including 5 users.
Afterwards 99 € net per month including 5 users.
Product preview
Property record with all key details
Property data, features, documents and the activity log remain traceable in one place.
Part of your everyday work
Keep everything with the right record, even when work changes hands.
insideCRM connects communication, tasks and history to the property, so your team can find what they need in one place.
Handovers with the full context
Tasks, responsibilities and next steps are visible to the right team members.
A clear history and activity log
Activities, changes and documents show what has happened and what still needs attention.
Keep everyone up to date
When an enquiry arrives, your team needs to be ready to act.
An enquiry in one inbox, an appointment in a calendar and documents in a folder are not enough when work changes hands. insideCRM connects communication, tasks and history to the right property, so everyone can see what needs attention and what comes next.
Before / After
Give your everyday agency work a clear structure.
Without a shared workspace
- Email in an inbox
- Appointments in a calendar
- Documents in a folder
- Status updates in spreadsheets
With insideCRM
- Communication, history and documents linked to the property
- Next steps and deadlines clearly visible
- A traceable activity log and tasks
- Work independently or hand over to your team
Workflow
Your everyday agency workflow with insideCRM.
1. Step
An enquiry arrives
Create the lead, contact and property relationship in one place.
2. Step
Email is linked
Emails, notes and questions stay with the relevant property or contact.
3. Step
A task is created
Viewings, deadlines and follow-ups become visible and stay connected to the record.
4. Step
The activity log keeps the history
Keep a clear record of the history, documents and next steps.
One system
insideCRM runs in the insideBase app.
The real estate edition for agency teams.
insideBase is the shared workspace for communication and files. insideCRM adds leads, contacts, deals, properties, brochures and an activity log. Your team works in one interface, from the first call to the complete property record.
Communication linked directly to the contact, lead, deal or property.
Calendar
Viewings, callbacks and deadlines in the right context.
Chat
Quick team discussions and traceable handovers.
Calls
Keep a record of calls, outcomes and follow-ups.
CloudSafe
Store documents, images and attachments where everyone can find them.
Modules
Everything related to a property in one place.
From the first lead to aftercare, insideCRM connects the work your agency relies on, without switching between separate tools and private handovers.
Properties and marketing
Properties and brochures
Property details, brochure versions, images, documents and tasks stay together in the property record.
Leads and contacts
Keep prospects, owners, customers and deals connected so enquiries do not get lost.
Deals and pipeline
From first contact to completion, see each deal's stage and its next step.
insideBase: communication and workspace
Email
See mailboxes and email conversations in your CRM and link them to properties, contacts, deals or tickets.
Calendar
Viewings, callbacks and team appointments stay connected to the relevant record, rather than sitting separately in a calendar.
Chat
Use team chat for quick discussions and handovers, keeping context and next steps out of private messaging apps.
Calls
Start calls from a contact, lead or deal and record the outcome and follow-up in your CRM.
CloudSafe
Store documents, images and attachments in the shared workspace and find them in the relevant property or customer record.
Team coordination
Appointments and tasks
Viewings, deadlines and tasks are visible to your team and linked to the right record.
Team and permissions
Roles, workspaces and responsibilities help teams organise their work.
History and compliance
Activity log and history
Keep a chronological record of changes, activities and important events.
AI assistance
AI assistant
The included assistant helps with research, summaries and next steps in your everyday work.
insideBase included
Email
Calendar
Chat
Calls
CloudSafe
Dashboard
Properties
Leads
Contacts
Deals
Tasks
Documents
Images
Activity log
History
Email accounts
Email templates
Tickets
Customers
Portal accounts
Management
AI chat
For every sales team
Not in real estate? insideCRM is also available as a sales CRM.
Pipelines, deals, activities, products, communication, automation and reporting for sales teams in any industry.
Built for real estate teams
For teams that want to manage enquiries, property work and handovers in one place.
insideCRM is especially suited to agencies with two to ten people. Independent agents can also manage properties, communication, appointments, tasks, documents and their activity log in one place, then grow a team without switching systems.
- Teams sharing mailboxes, handovers and responsibilities
- Agencies that need organised activity logs, documents and history
- Agents moving from spreadsheets, scattered email or a legacy system
- Independent agents building a central workspace that can grow with their team
- Businesses looking for fair pricing and a clear onboarding process
Principles
Our principles
Start with everyday agency work
insideCRM focuses on practical problems with inboxes, properties, appointments and handovers.
Keep the next step clear
A useful CRM makes the next step visible without making everything seem equally urgent.
Make work traceable
History, tasks and the activity log show what has happened and what remains to be done.
AI as an assistant
AI helps with summaries, research and finding your way. Clear workflows remain at the heart of the CRM.
FAQ
What you need to know before you start.
Your trial, data migration, data protection and contract terms at a glance.
Create your account, confirm your email address and set up your CRM organisation. The trial lasts 30 days, requires no payment details and does not automatically become a paid subscription.
insideCRM includes the shared workspace with email, calendars, contacts, tasks, chat, calls, files and a password vault. It adds leads, deals, properties, brochures, portals and an activity log.
Yes. We can prepare data imports and migrations after reviewing your data. We agree the scope, data quality, destination fields and process with your team in advance.
The core platform runs on infrastructure in Germany. Roles, permissions, workspace separation, encrypted connections and regular backups protect your data. Our data processing agreement and other contractual documents are available to review.
Provider
insideCRM is provided by Leonhard Frühwald GmbH.
Find our company details, direct contact information and legal documents in one place.
Leonhard Frühwald GmbH
Kellerweg 15
91459 Markt Erlbach
Branch office: Wilhelmstraße 2, 91413 Neustadt an der Aisch
Commercial register: HRB 21815
Register court: Amtsgericht Fürth
Email: info@insidecrm.de · Phone: 09106 9640985-0
Next step
Try insideCRM for 30 days with your real agency work.
Create an account, confirm your email and choose your organisation and subdomain. Then start working with properties, communication, tasks and the activity log, without providing payment details.
Release
All features in one release
The complete overview of insideBase, insideBase Team and insideCRM.
Release
insidePlatforms Release
04.11.2026
The complete overview of insideBase, insideBase Team and insideCRM. Release article in German.