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insideCRM Managing customers
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Managing customers

Customer records bundle contact data, relationships and follow-up processes after lead qualification.

Where to find it

Open CRM → Customers; new records are created via New customer.

Requirements and permissions

Viewing requires contacts.read, creating, editing and multiple actions require contacts.write.

Step by step

Search for existing customers before creating a record; name validation does not replace a duplicate check.

Create customers

  1. Open Customers and choose New Customer.
  2. Provide at least first or last name.
  3. Add business-needed contact and address data.
  4. Maintain preferred language, source, notes and the applicable data protection information.
  5. Save and check the record in the overview.

Privacy fields include contact consent, GDPR status, retention date, and the date of a deletion request. Maintain this information only according to your approved process.

Overview and actions

The table is searchable and has configurable columns. Depending on permission, you can edit the customer, write an email, open deals or tickets and create new follow-up objects. Multiple selection enables ZIP download and bulk deletion.

Manage customer and contact fields

Create additional fields under Administration → Customer fields and Administration → Contact fields. Customer fields appear in the customer form under Additional fields; required fields must be filled before saving.

Customer overview with search and record actions
The customer overview combines core data with available follow-up actions.

Result

The customer is stored and can be linked to communication, deals, tickets and other relationships.

Variations and special cases

ZIP download and bulk deletion apply to all selected rows. Linked deals or retention rules can prevent deletion.

Troubleshooting

If records are missing, check filters and read permissions. For save errors, check required fields and validation messages.

Maintained by: Inside Platforms CRM Team Last reviewed: 2026-08-16

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